"Time is Money" was a national print campaign that I strategized and developed for GEICO. Until this campaign, one single, general ad was developed then resized for each of the magazine placements.

However, after talking to the media buyers and seeing what magazines would contain the ads, I noticed that each of the magazines were special-interest. Rather than having a generic ad to fill the space, I strategized the "Time is Money" campaign that consisted of 11 different ads that were designed to align with the magazine category and, in turn, connect with the consumers who were reading the magazine - building that relationship with them, and increase the likelihood of them getting a quote.

Link to article here.